The Live Magazine crew in Jozi recently hosted their second networking session at the Alex Theatre in Braamfontein . This time around the topic was, “Too Many Musos And Not Enough Musicians”. We got a chance to hang out with some of the coolest and influential people in the music industry. The panel was made up of Maleh (SAMA nominated songstress), Bradley “Bionic” Williams (Shareholder/Partner at Motif records), Nick Luscombe (BBC Radio 3 Presenter and Dj), Kheti Ntshangase (poet, blues and jazz singer) and Mo Flava (YFM breakfast show host and Club 808 presenter). Some aspiring musicians who wanted to hear a thing or two about becoming the next big thing in the music industry joined us. Maleh kicked off the session by singing some tunes from her début album, Stepchild.
The following are some of the lessons that came out of this session:
Training You may not be able to pay for a formal education in music but it’s important for artists to get the type of training that will help artists understand the importance of discipline and treat themselves as they would a professional business.
Technology There is so much software online that has made it easy for people to make their own music in their bedrooms. Aspiring artists need to make themselves familiar with online platforms that will help them make their own beats and record music.
Be Realistic You might want to be the next Dr Dre but you have to be real about how quickly it will take you to get there.
Get Mentored Hook up with people who will help you succeed. The professionalism of your music will be based on your team. Find mentors in the industry both on the creative and business sides.
Hustle and Hustle some more If you have been trying to make it and you still have not been successful, change your strategy. Social media is a powerful tool. As a musician you need to understand the importance of social networking. Blogging and instagramming are ways in which you can put yourself out there as an artist.
Talent and Beyond Sometimes it is not about your talent. Unfortunately some have none at all. You can find other ways to be the ingredient in the whole package. Understanding numbers can make you a good manager. As a good writer you can think about establishing yourself as a songwriter. Find other ways to get involved in music.
Sell yourself It may take a while to get that cool CD packaged in a shiny cover on a shelf at a music store- be your own salesperson. Sell and promote your music through different channels. Take your mixtape to gigs, form online platforms through Soundcloud or Facebook where people can link to your stuff . Be willing to brand yourself differently and go out there and take your music to the people. Don’t expect people to discover your music and make you fly . Do it yourself!
The monthly Live Creative Sessions are a platform for up-and-coming creatives to engage with established industry professionals and arts practitioners, receive creative and career advice as well as build relationships with these professionals. They are brought to you by the British Council in partnership with Live Magazine. Read more about the last session – Does creativity pay the bills?
Supported by British Council