Tom Kennedy is a laid back and urban guy who would inspire the ambitious and creative soul who loves a good dose of music, entertainment and things alike. He is the owner of a popular night spot in Cape Town, Fiction and one of the countries most successful blog sites, Don’t Party – a platform for young South African creatives to showcase content. Tom started a small print magazine at the age of 19 while at Varsity – he almost failed second year as he continued in his venture. He learnt the hard way about what it meant to be involved in the publishing industry, “I was doing stuff I didn’t know about” he adds.
Tom says that Don’t Party has found an innovative way of intertwining their audience’s digital and real world experience by hosting events, and have a series of cool merchandise available for people to enjoy. One of these initiatives is DP’s Suburban events in JHB which trended on Twitter a while back.
Tom shared some blogger gems with our team.
If you’re starting out and can’t get people to commit to your idea – adapt and do it yourself!
Keep your writing style simple – people want speed and quick information. You’re fighting for tab priority, he says.
Use headings, bold or italics and highlight main points where applicable. Back linking is also great.
Be short and concise but give the whole story.
If you run competitions, keep the incentive high, and input low – people are lazy, make entries simple and prizes appealing.
Have a content strategy – timed and updated content will keep your audience coming back.
Know your audience.
Observe what people are responding to – post THIS type of content.
Break news first or introduce new, fresh content with an organic twist to your approach. Don’t do what everyone else is doing.
Often sharing personal stories and engaging with people in real life will help you connect with your audience. Also make time to work with other creatives and bloggers!
Don’t Party will be re-launching in a few months! Expect big things.
Check out Don’t Party here http://www.dontparty.co.za/