Carla van Staden is a 27 year old blogger from Cape Town. She started blogging a few years ago to what turned into her creative release. ‘Style Diary’ with a more personal angle,  is a platform where she posts her outfits, her inspirations, kitchen experiments , favourite restaurants and last but not least, her travel stories. Apart from her blogging life,she owns a marketing agency called Twenty3Media. Her job involves creating and implementing marketing strategies for clients.

Working from home, her day-to-day style is casual but she finds the opportunity to dress up when she has to meet clients. Being a fashion non-conformist, she wears what she feels comfortable in and  prefers to buy trendy pieces at more affordable franchise stores like Mr Price or Legit and is a big believer of spending a bit more classic ‘investment’ pieces like leather boots, wool coats and similar items that can last a lifetime.

All photos taken by Andrea Fourie

Visit StyleDiary for more outfit photos, hair tutorials and fashion shopping tips.