Fashion is an art that captures many young hearts. Some lose their passion, whereas others remain imprisoned in the world of fashion. For young fashion designer, Toni le Roux, her lifelong tendency to adjust clothing garments herself has become the career she wants to pursue. After being introduced to famous designer, Pierre Cardin’s work, the 22-year-old Stellenbosch resident decided to start her own fashion label.
TROUX BY TLR (pronounced ‘TRUE’) is an independent apparel label that creates a unique blend between modern and vintage elements. Her love for design covers a broad spectrum and when asked about her design preferences she replies: “You name it, I create it”. Students and young working adults between the ages of 18 and 29 can expect to be live models of their dream outfits after approaching Toni.
With no formal education in the field of design, Toni relies on advice from her aunt, a graduate from the Elizabeth Galloway Academy of Fashion Design in Stellenbosch. She explains how her lack of funding prevented her from pursuing her knowledge at a tertiary level but how her genuine love for fashion and design pushed her to take matters into her own hands. She admits that it’s a tough process by mentioning that “business develops slowly when you don’t have cash to push into it”.
She encourages aspiring designers to remain determined and patient. She has gained experience by participating in competitions and events around Cape Town. She is truly proudly South African as she boasts that “local is lekker!” and encourages all South Africans to support local talent.
Although she enjoys her current independence as a designer, she wouldn’t mind joining forces with her favourite stores, like Metropolis, Factorie and The Lot. She has set a deadline of 5 years for her designs to be included in stores within Cape Town, Jo’burg and Durban. She would also like to sell her designs from her own boutique in the future.