Our “So you want to be…” series aims to help you to choose a career. We feature a practising professional who tells us what you can expect in their field of work. This week we speak to Koketso Ditibane (25), an events promoter from Soweto. He runs Hood vs Burbs(HvB), an events company that has worked with brands like Red Bull and SAB Miller, and hosted events featuring the likes of Khuli Chana, DJ Kenzhero, AKA, Reason, among others. His business has been so successful that he was able to pay for his varsity fees towards a marketing degree.
Live SA: In one line, tell us what a promoter is.
Koketso: A promoter bridges the gap between brands and customers. I use HvB for that.
Live SA: Did you study for what you are doing?
Koketso: Mostly, I was self-taught. Some things, I learned through having mentors. I had to learn how to run and stock a bar, as well as how to negotiate with brands.
Live SA: What courses would you advise an aspiring promoter to take?
Koketso: Events management, marketing, PR and retailing and major in project management.
Live SA: Give us a day in the life of a promoter.
Koketso: I first find out what people are talking about on social media. Then I get briefed by the sponsors and incorporate what they want into my ideas. I then re-pitch to the sponsors what I’ve come up with. After all has been confirmed, I go out for drinks just to hear what the word on the street is.
Live SA: What’s the most challenging aspect of your job?
Koketso: Pressure. I depend on money from sponsors, so sometimes a delay in getting something can mess with the planning of an event. My advice is to never depend on a sponsor because they can pull out at any minute. Always have a plan B. There’s also the pressure of knowing that people might not show up at an event and you end up losing money.
Live SA : Any professional highlights?
Koketso: One of the biggest highlights is working with professionals such as Khuli Chana, AKA, Reason and mentors like the people from Thesis, Dopestore and DJ Kenzhero.
Live SA: What would put someone off about this job?
Koketso: Having a bad outcome can put you off permanently. You get so demotivated and uninspired.
Live SA: What’s the best advice you’ve received?
Koketso: Always do your research.
Live SA: Is the money good?
Koketso: The money comes in raw and untaxed. Being able to pay for my studies shows you how great the money can be.
Live SA: Finish this sentence: “You shouldn’t do this job if you’re…”
Koketso: …doing it for the fame.