South African Fashion Week AW 17 (SAFW) kicks off today and runs until September 24 at The Park, Hyde Park Corner. With more than 50 local designers showcasing the latest trends, SA Fashion Week is widely considered one of the prestigious fashion event in the continent’s fashion calendar.

This season, SAFW teams  up with Cafféluxe, a “proudly South African coffee brand that is “is committed to supporting initiatives that promote and celebrate the best local talent and that ultimately assist in the growth of our economy,” says Cafféluxe CEO, Kevin Katz.

Cafféluxe, who call themselves “SAFW’s hottest accessory” and go on to say they love the “new age of caffeinated fashion consumerism”.

“Like the garments and models, every capsule in the Cafféluxe Collection is perfect and poised, making the pairing of fashion and coffee one of fabulous proportion,”  says SAFW founder, Lucilla Booyzen.

And Live Magazine has been offered front-row seats to cover the event.

Related: #‎MBFWJ‬: 7 designers who kicked ass on the last three days of fashion week

If you’re not aware of the brand,  exclusive Cafféluxe Platinum Collection, uses aluminium capsule technology to ensure optimum freshness of the coffee without the need for any outer packaging. The coffees for the Platinum Collection range are all selected from single estate farms for their unique taste profiles that embody the ultimate in coffee perfection.

For more information and to order visit  www.Cafféluxe.com

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