Fashion bloggers and editors recently gathered in Parkhust for the le coq sportif AW16 collection launch. The setup was cool.The event was held outside, in the courtyard of the White House Interiors building.

The collection was not presented in the typical runway situation but it was displayed in a way that allowed guests to move around the courtyard while looking at the collection and holding a glass of something refreshing.

The collection is meant to capture the brand’s essence of giving a french twist to their South African feel. After all, the brand is known for accentuating the style of our local lads so that they look as dapper as their international peers.

When I laid my eyes on the apparels what came to mind was “athleisure” and comfort. The collection is also very street-style influenced. There was no stand out piece for me but it was a good relatable and buyable collection.

Their footwear, which included women’s shoes, was a different story. I am in love. Both the men’s and women’s footwear range is inspired by retro running shoes.

I have already imagined outfits accompanied by some of the pieces I saw. The footwear is magical, fun and looks extremely comfortable. Chers dieux de la mode, je veux propre morceau de cette nouvelle collection chaque chaussure. Je vous remercie (Dear fashion gods, I want to own each and every footwear piece from this latest collection. I thank you). [As per google translate].

Images supplied by Styling Concepts

Words: Tshepo Mosokotso