Lulo Café Launches Soul Africa

Lesedi Montjane

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The scenic Mediscape Wellness Institute laid host to a sundowner elect with enough starts to compete with an erect night sky. Girls offering face paint were a great taunt to the “Soul Africa” theme, along with the artificial waterfall and records displayed that set the scene to the unexpected venue, chosen by the Lulo Café himself.  […]

The scenic Mediscape Wellness Institute laid host to a sundowner elect with enough starts to compete with an erect night sky. Girls offering face paint were a great taunt to the “Soul Africa” theme, along with the artificial waterfall and records displayed that set the scene to the unexpected venue, chosen by the Lulo Café himself.  “The records are influenced by my love for retro music and the old elements of music,” stated Lulo during an address to an open floor Q & A section. It turns out Lulo is a part owner at the Wellness Institute, owning their In-Motion Studio (a gym that houses personal trainers and biokineticists).

The emcee, Sizwe Dhlomo, didn’t fail to mention that we were not at a party, before introducing the man of the hour. Lulo continued to tell everyone about his ventures which include a clothing brand, Lulo Urban Culture. “The brand highlights the lifestyle of music,” he mentioned, as “music influences every aspect of our lives.” Such ventures were elaborated on the greater scale of Lulo being independent and an investor in the music industry as opposed to being an employee of the industry. “I don’t want to just be a face… I want to be a corporate and strategic partner.”  A point Lulo repeated in our five minutes in the corner by the waterfall (where first evidence of his charismatic personality shone through).

He has the drive to motivate young individuals in the industry to explore independence by learning the business side of the industry and does his part in promoting local acts with the Know Your Local Platform on Metro Fm. Lulo used the album itself to explore different sounds and is particularly excited about his first song in vernac, yet he ultimately gave a sense of the self-assured sexual allure he is known to have by concluding with“Please do things with it [the album] on [playing].”

photographs by Siya Mkhasibe