Dickies have revamped their classic workwear range with modern tailoring to create fashionable functionality for the stylish working man with a limited edition collection called Dickies Construct. The best part of it all is that it hits the shelves today.
It’s important to make the distinction between the Dickies we are all familiar with and the new Dickies Construct range. Dickies has typically been known for its functionality more than its fashionability, but now the brand has integrated both with contemporary silhouettes more suited to the cool kids on the streets of Braamfontein.
Dickies collaborated with three influencers who embody the values of passion and hard work, with the launch of Dickies Construct.
Brad J. Armitage, Bradley Williams and Warren Strydom are the local faces of Dickies Construct, as they
personify the Construct story through their personal chronicles. The Dickies Construct Chronicles documents three men who have made waves in the local scene, retelling the stories of their journeys to success and greatness – because how a man defines himself is ultimately who he becomes.
The Dickies Construct collection is exclusively available at Dip ST. in Johannesburg and A Store in Cape Town from Thursday, 21 April.
Visit the website to preview the range, and follow Dickies on Instragram at @Dickies_Africa.