Women go to salons to do their nails and eyebrows, this is something that is considered “normal”. Recently, we have seen a rise of men doing the same thing, but does society still have a problem with it?
Meet Andre Kanyinda, a 24-year model who is studying Strategic Brand Marketing. Through Skype, we were able to talk more about the misconception of male grooming.
Considering his well curated Instagram feed theme, which has a black and white feel with beautiful buildings, my expectations about him and how he would look were high.
The moment we start talking he says, “Don’t mind my crusty self, I am human after all and don’t always look like my IG pictures.” We both laughed and I assured him that we all have those days.
It is two days before his 24th birthday and he says he needs to go to the barber to clean up. I agree, looking at the fact that his hair is a bit different compared to what we are all used to.
Our conversation begins with me asking him to define his thoughts on male grooming.
“ Male grooming would be self-care. It’s looking & feeling good through taking care of yourself hygienically. Either you’re looking like a caveman or ‘The Bachelor’ but I believe that looking good is important since it also comes with how you present your own brand”.
“ I think most men are just misinformed or misinterpret the whole “self-care” idea. There are other minor factors but I think those are the biggest reasons men are against it.If taking care of myself making me look somehow then so be it,”he adds.
To find out more about about how men groom themselves, we reached out to David Simmons, the manager of Sorbet Man(in cresta).
1. Do you get a lot of straight men coming in for the treatments?
Men from all walks of life come through to Sorbet Man for a wide range of treatments. With over 20 Sorbet Man stores nationwide, we wanted to give men a space where they can enjoy a very unique grooming experience and offering.
2. As a business, what are some of your thoughts concerning the misconception of grooming being a feminine thing?
Grooming shouldn’t be considered as feminine. We live in an age where grooming and ones overall presentation is very important, especially to men. Even if one’s grooming routine is carried out in the comfort of their home, it’s still very much a part of the daily routine for men and women alike. Looking good makes you feel good and at Sorbet Man we give men an all-round grooming experience.
3. What are some of your client’s first reaction to the treatments you offer?
From Hot Towel Shaves, haircuts, facials and massages, we have treatments to suit everyone’s needs. Because grooming is so relevant and kept top of mind daily, our Sorbet Man guests have always reacted positively to our offering. With experienced barbers in all our stores, gents find relief in knowing that all their grooming needs can be carried out at Sorbet Man.
Does this somehow change your perspective on male grooming?
