As we started off our day in preps for the first photo-shoot, a little tug of war had ensued with the security guard in downtown Jozi by Anderson street regarding the chosen spot for our shoot. The idea of the shoot was to make it work with the type of garments we had. More or less we ended up securing the spot and ready to take on the day.
As most people have heard one or two women say that every day is a living challenge to be a woman in this world. Well, it’s true and the opposite sex are always expecting us to be what they want or manifest what they imagine to be a ‘perfect’ woman. We have seen women in different industries working hard and proving that they are good enough to be what they want to be. One industry that does not celebrate women enough (especially those that are still finding their feet) is the fashion industry. They are influential in their own right. Therefore, I took the initiative of profiling four ladies that have influential patterns and making things work despite the challenges of the fashion industry.
These women are fashion industry heroines in the making and because they continue to prove, that in spite of which ever circumstances they face, they still continue to inspire those that they have affected through their work.
Thus, I will be interviewing four women in fashion, and our first talented designer being profiled is Reletile Tladi. She hails from the streets of Spruitview, East of Johannesburg. Originally from Polokwane. JustShaz is the name of her clothing range and indeed it is just elegant.
Wondering where it all began, her path began as a little girl in Grade 3. When her brother sat her down to teach her a thing or two about drawing, which introduced her to the world of fashion. Mimicking her brothers’ drawings of cars, she also began to teach herself to draw dresses. This later resulted in her receiving multiple awards that boosted confidence in her craft.
Getting to know what the client wants is her primary obstacle that she had to overcome. She adds that getting to know your clients’ body type is essential in this industry. The diagnosis of what suits them or what doesn’t goes a long way. Among a lot of ways to make a young brand work is considering feedback from the public about her brand, people often use the word “vintage” to describe her style. However, she elaborates that it’s rare to find this type of vintage in Mzansi.
A lot of time is invested in making her garments relevant to her audience. Reletile gave quite an interesting comment about how little attention women receive in fashion in terms of empowerment. “Generally, we know that men play a role of being providers in our society. However. When we look at the fashion industry, women break boundaries. Especially when you’re not afraid.”
She describes her garments as not a typical “I need something to wear to go shopping” attire. The image of a young career woman is portrayed through JustShaz.
Just as a doctor can never self-diagnose, she is one of the designers that can never style and design for herself. Her heart belongs to her projects and definitely devoted without a doubt.
Competition vibes in her community only drive her to be the best. Which points out how women empowerment hasn’t yet taken up center stage in the country.
Photography by lwazi
Designers Details: JustShaz