There are a number of reasons why we love 25-year-old Cape Town fashionista stylist, closet organiser and blogger, Siki Msuseni. She’s young, ambitious, fun and flirty and can make any old dress look undeniably chic. She’s been featured in local fashion magazines like Elle, Glamour and Destiny Connect. Cosmopolitan SA called her one of South Africa’s most followed bloggers. She recently launched her company, Pigments, which does styling, wardrobe organising and product design, all while juggling a 9 to 5 job at a creative agency and studying. We understand it’s not easy to always look good all the time, and that’s why she’s our style crush for the week.
Siki: My style is a lot of different things depending on my daily activity but what I have noticed is my intrinsic vintage style. I have a penchant for vintage clothes.
Live SA: What inspires your style and who is your style icon?
Siki: I have been blessed by being born into a family of style icons. From my grandmother (Gogo Nokhaya), who has instilled the importance of looking good every time I step out the house, to my mother who has always insisted that I not shop off other people’s outfits (if I see it on you and go buy it). I have a handful of style icons but the ones that come at the top of my head are: Solange Knowles (my love for her style will never fade), Julia Sarr-Jamois, Jenna Lyons and Bee Diamondhead.
Siki: I love trends from afar. If it doesn’t suit me, or if it does not go along with my intrinsic style, chances are I will not wear a trend.
Live SA: What are your 2016 fashion resolutions?
Siki: To create a capsule wardrobe as I have entered into the professional world. Being presentable for the office is important to me. I will be selling most of my vintage clothes at a mini pop-up market that I will be hosting at the end of every Sunday at The Beijing Opera in Cape Town, in that way I will be de-cluttering and making some room for new and key vintage items.
Siki: I actually do not follow a lot of trends so I have no idea. But the trend that I have seen mostly is how we are moving towards buying local designer items. That’s something I’m happy about and see it as a trend among South African youth.
Live SA: Speaking of local designers, who’s your favourite local brand?
Siki: Jane Sews, I love her minimalist aesthetic.
Siki: One of my Pigments tote bags set to be sold online in mid-March.
Live SA: What style advice would you give to an aspiring fashionista?
Siki: Stop looking like you just stepped out of a Tumblr blog. Create your own style identity and do not be afraid to be different.
Who’s your style crush? Let us know @LiveMagSA