Kendrick Lamar called Little Simz “the illest doing it right now” and “incredible” during a UK radio interview this year. So Kendrick will likely be impressed with the UK rapper’s new video for her single “Gratitude“, which was filmed in Cape Town. It features footage and stills of the Fees Must Fall protests in UCT, by South African filmmaker and photographer, Imraan Christian. “This footage holds a lot of pain, fire, sorrow, triumph and spirit to me and my brothers and sisters, and seeing the connection between Little Simz’s lyrics/sound and our current socio-political landscape in South Africa shows the level of synchronicity of the like minded kids all around the world,” wrote Imraan on a Facebook post about the video.
The video, which was released exclusively on Redbull.com on Wednesday, also includes cameos from two South African entrepreneurs. One, a skateboarder Rayne Moses, who runs Nebula Skate, to nurture a new generation of black skaters and ensure they stay in school. “I was super amped when I heard the track. I could really relate to it,” he says. “Being in the video means we can share our story and inspire.”
Also featured is Jarrel Mathebula, who runs Indigenous Dance Academy with his partner Neo Sebete, offering young dancers the chance to literally dance their way out of poverty. The crew has appeared in videos and adverts, including the internationally-acclaimed video for Sons of Kemet’s “In The Castle Of My Skin“. “The experience was out of this world and humbling, having been a follower of Little Simz’s music,” says Jarrel. “I really enjoyed myself, showcasing my talent to the rest of the world.”
Little Simz says the whole experience was humbling for her. “It was emotional… That was inspiring to see.”
Watch the video for “Gratitude” below. See more of what Jarrel and Rayne have to say about their involvement here.
Written by Emma Warren