*Co-written by Lethabo Bogatsu
“A person whose job involves creative work.”
We all have that one guy we know who is unemployed and is always asking for a loan to fund some “big project” he’s working on. We all have that family member who is always the drunkest at family braais and talks about how he could revolutionize the arts sector if he had funding. What do all these people have in common? They all claim to be creatives.
The word creative has lost its meaning throughout the hipster era. They sit in meetings about meetings talking about concepts that will never materialize and photo shoots that’ll never happen. They pretend they have jobs but really all they do is go out for coffee and lunches that they can’t afford and type away on their MacBook that they are still paying off through their cousin’s girlfriend who works at bank “that wants to help you”.
Cities like Joburg and Cape Town (that really *really* want to be like Brooklyn, New York and Brixton-London) have become the epicentre for these self-proclaimed creatives – who probably don’t even fully understand what creativity is and have never created anything valuable to the creative industry – to meander about in their overly-expensive sneakers and their ridiculously colourful socks.
What happened to authenticity?
Stop being a fake creative! There are a number of creative careers out there, for instance do you like drawing? Be a graphic designer! The industry needs more graphic designers. Do you have a big vocabulary? Be a copywriter! There’s so much more to life than occupying coffee shops for free Wi-Fi and hitting on the same waitress every single day.
In closing, in case you didn’t get it, stop lying and STOP THE NONSENSE.