Sassy, funky and stylish are many of the few words that define Parooz Fashions. Based in Braamfontein, this boutique has to be one of the most exclusive places to shop. With some celebrity clients like singer Tamara Dey, MTV Base VJ Nomuzi Mabena and Pearl Thusi -Parooz Fashions definitely has something for everyone from the trendy to the hipsters.
The owner of Parooz Fashions, Roxy Ferreira first started out as a stylist in the fashion industry.With the desire to open up a store for fashion lovers whose style is derived from low-budget clothing, worn in such a way that individualizes them from society in the general but classifies them as a part of a particular group or cult of fashion enthusiasts. With that desire in mind, Parooz Fashions was born.
Parooz Fashions keeps it fresh by going across the globe to bring their customers a range of handpicked fashion and accessories. The brand embraces street style- styles which start on the street corner and have a way of ending up on the backs of top models of the world’s most prestigious fashion catwalks, magazines, billboards, etc.
The exclusivity of Parooz Fashions is to create fabulously fashionable moments. What makes Parooz Fashions special is its understanding of the art of being at the right place at the right time, while looking sharp and being fashion forward. They say, “All dressed up and nowhere to go” But it doesn’t matter where you’re going, when you’re all dressed up in Parooz Fashions.
Fashion today is characterized by the extent to which it exists within the shadow of its own past. In this sense fashion reflects the past while still being innovative and fresh and Parooz Fashions is at the forefront of elevating fashion as a culture.
LIVE hung out at Parooz and checked out some of the latest winter and accessory trends.
Here’s few of what’s in store right now:
Reversible Jacket (Above): R650
Happy Necklace: R470
Smiley Shades: R290
Sweater leather Sleeves: R390
Dope Beanie: R190
Rose Gold Chain: R190
Gold Chain: R140
Black Lion Sweater: R390
Track pants: R360
Gold Chain: R140
Coco Made Me Do It Beanie: R190
Coco Chanel Necklace: R770
Cat Sweater: R490
Parooz Beanie: R190
Gun Sweater: R390
Cream Necklace: R390