When we were asked to create two videos for the Fanta campaign, we didn’t hesitate to take up the challenge.The excitement purely came from the idea that we could do anything and bring our unique interpretation of the brief for our beloved audience. Fanta has always presented itself as a brand in tune with fun and true friendships. And we took it from there.
The teaser video: “Introducing fanta, what’s your flava” has gained 4,571 views to date. We answered the question by creating a party in the lift – our interpretation of what Fanta tastes like. The objective of the video was to encourage audience to send us their interpretation on what #FantaTastesLike? Before the idea of the video came to life, we sat down and bounced ideas around with the creative team as per creative process, and nothing was really gelling., Then all of a sudden after a two-minute silence I had an Aha moment and said: “why don’t we like … party in a lift?” and everyone starting nodding enthusiastically. They loved it!
The production of the teaser video involved getting pineapple-flavoured Fanta cans, party tricks and appropriate costume for the main character to be in sync with the colour of the flavour. One of the amusing yet memorable misfortunes was when Zodwa (my manager) and I tried to get the helium balloons into the car and they kept flying away. We spent at least half an hour trying to chase them and a lot of them started popping in the car because of the heat but all was good at the end of the day. We giggled on this minor mishap while sipping on pineapple flavoured Fanta on our way back to the office after a long day of pre-production and then it was ready to be viewed by the world the next day.
Watch the video below:
The main video was about what we think #FantaTastesLike when you see your crush. This second video was spearheaded by our junior producer – Nadine Kutu, who had a clear and planned schedule on how the day of the shoot would play out. She had a storyboard and with multiple detailed scenarios of what one sometimes finds themselves behaving when they see their crush.
The video was shot in the creative and bustling streets of Braamfontein. These streets gave relatable reference on how we were going to execute what was on the storyboard. And all of it came together nicely. The video has attracted 6,914 views on our YouTube channel to date.
Watch the video below: