Everyone is always turning about the disadvantages of social media, but it is not all bad. Platforms like Facebook, Instagram and Whatsapp can help you make money from your hustle. Here are some tips on how you can use Facebook to your advantage.

Firstly you need to realise that what you put out there has to be presentable. Always put your first foot forward. There are many free apps, including Canva, where you can design quality images for your business. Mojo app and Unfold can help you create beautiful templates for your visuals.

Get the word out there. If you have a little money to help you advertise, that is the best way to reach the people that you don’t know but could be interested in your brand. Use Facebook Ads Manager to help you reach and sell your product to the millions of South Africans on the platform.

Six seconds, that is the amount of time you have to capture the interest of your audience, so you use it wisely by creating capturing and engaging imagery and captions. Use gifs, videos and beautiful imagery to help you convince potential clients that they should buy your product.

Keep learning, keep testing. Digital marketing can be challenging but don’t let that discourage you, the digital industry is broad and there are always courses you can take to make you understand the platforms better. There are courses such as Facebook Ads, LinkedIn learning, marketing strategy courses and many more.

Remember that it is all in how you use it to get people to notice what you have to offer.