Shekhinah signs to SONY Music Entertainment Africa
by: Sabelo Mkhabela - 22 February 2017
Shekinah, who you should know for her hits “Back to the Beach” and “Let You Know”, just signed to the major label Sony Music Entertainment Africa. She announced the signing to her fans on Facebook. She posted pictures of herself at the company’s offices with the caption: “Sony and me, finally! The results inevitably here will be rosey. Happy to say we’re in motion and it’s time to snatch people’s wigs and grills! P.S: Thanks everyone for their patience and support, my album is on its way.”
“Shekhinah is undoubtedly one of the most exciting, young, gifted, female singer/ songwriters on the scene, who is focused on her career,” says Spiro Damaskinos, director of electronic music and A&R at Sony Music Entertainment Africa. “We are very excited to welcome Shekhinah to the Sony Music family, and look forward to working closely together to take her music to the continent and beyond.”
While the whole idea of signing to a major label is somewhat archaic, with most artists choose the indie route, it is still a huge step in an artist’s career. We are hoping to hear more hits from the talented singer. And of course we are looking forward to that album. If her singles and features are something to go by, the album will be a gem.
Revisit our 2016 interview with Shekhina here.
Image courtesy of artist