Designed by Livity Africa’s Live SA and Woolworths, #EDITIONBYWOOLWORTHS is a fashion campaign that will see 30 fashion and lifestyle influencers take part in an exciting two-part programme.
Our first hand-selected influencers were tasked with shopping the Edition range and shooting a look that best reflected them. Check out their looks here.
Now we’re on the hunt for 15 fashion influencers to join the group. If this describes you, you may be just what we’re looking for?
- I’m a lover of fashion …
- I can easily spend hours looking at Instagram feeds, fashion editorials and campaigns and, red-carpet looks …
- I know who Trevor Stuurman and Bee Diamondhead is …
- I love creating and styling looks but don’t know how to market myself …
HERE’S WHAT YOU NEED TO DO NEXT …
And you could be the winner of a R10 000 cash prize, a spot in our Digital Marketing 101 course for professional run by Livity Africa’s Digify programme and a seat at our Influencer Marketing Workshop taking place later this year.
Up-and-coming, and aspiring fashion and lifestyle stylists, image creators and makers and purveyors of pretty things are invited to activate, accelerate and elevate their careers in the digital fashion space by entering #EDITIONBYWOOLWORTHS designed by Livity Africa’s Live SA and Woolworths’ Edition.
Hopefuls will be required to create a spring/summer moodboard and share it with us. Thereafter, 15 finalists will be selected and given a R1000 voucher to shop Edition only at Woolworths, style their spring/summer look and photograph it.
#EDITIONBYWOOLWORTHS is open to all South African residents who have access to a Woolworths that carries the Edition range in-store. All 30 participants will be invited to attend a free workshop (to be held in Johannesburg) geared towards upskilling content creators on how to package and market themselves, including tips on how to approach brands such as Woolworths.
Competition entries close September 11.
ABOUT WOOLWORTHS EDITION
The campaign coincides with the launch of Edition’s new summer range, which features the season’s coolest basics and standout statement pieces from athleisure staples to statement jackets, tops and dresses.
ABOUT LIVITY AFRICA
Livity Africa is not-for-profit youth content and digital training agency that is committed to giving young people the tools in order to uplift, educate and empower them to drive their own change and create sustainable futures.
For more details on how to enter, visit http://livemag.co.za/editionbywoolworths/ and keep an eye on the following social media channels:
NOTES TO EDITOR
OFFICIAL HASHTAG: #editionbywoolworths
DATE: August 16, 2017
ISSUED BY: Livity Africa
ARE YOU THE NEXT ‘BIG’ FASHION MICRO-INFLUENCER?
WEAR IT WORK IT is the new micro-influencer campaign brought to you by Livity Africa and Woolworths that will see 30 fashion and lifestyle influencers competing in an exciting two-part programme kicking off in July.
The campaign coincides with the recent launch of Woolworths’ new Edition range for men and women, which features the season’s coolest basics and standout statement pieces from athleisure staples to bombers, dresses and tops.
Livity Africa is a not-for-profit youth content and digital training agency committed to giving young people the tools to uplift, educate and empower them to drive their own change and create sustainable futures.
Together, Livity Africa and Woolworths have designed #WEARITWORKIT to identify, amplify and elevate young, micro-influencers in the fashion and lifestyle space.
The notion of influence
Currently, the notion of influence is nowhere more important and nuanced than with a youth audience. With an increasing number of channels, brands, people constantly bombarding us with information, consumers of all ages treat their time and their attention as premium currency. And the one who shouts the loudest doesn’t necessarily get the right attention.
We know that trusted networks, peer recommendations and authentic content are key to grabbing and keeping that attention. Influence works in the same way. The #WEARITWORKIT campaign aims to identify micro-influencers with a minimum of 500 and a maximum of 15K loyal followers who have a direct and tangible influence in their trusted networks but don’t necessarily have massive followings.
How #WEARITWORKIT works
Livity Africa, through its Live SA digital platforms, along with the support of the Woolworths digital team, will first hand-select 15 micro-influencers to spearhead the campaign when it launches in July. Thereafter, aspiring stylists, vision-makers, fashion lovers, and creatives alike will be invited to compete for the remaining 15 spaces and the opportunity to win a cash prize, coaching and mentoring from Woolworths and industry experts. All 30 influencers will be featured on Live SA and Woolworths social platforms.
‘As a proud South African brand, we owe it to local up-and-coming fashionistas to give them a chance to profile their own style and give them some tips on managing their own brand,’ says Sam Wilson, Head of Social Media at Woolworths. ‘We’re very excited to see how these youngsters style Edition’s basics and standout pieces.’
For more details on how to enter, visit http://livemag.co.za/wearitworkit/
and keep an eye on the following social media channels:
For more press information, please contact
NOTES TO EDITOR
OFFICIAL HASHTAGS: #wearitworkit
FOLLOW US @LiveMagSA @Woolworths_SA
DATE: June 22, 2017
Issued on behalf of: Woolworths South Africa
Issued by: Livity Africa