Digify ZA: Digital Marketing Training Programme
by: Qhakaza Mthembu - 15 July 2015
Digify gives 18-25 year olds a no cost opportunity to undertake a three month digital skills training programme. As well as gaining broad and wide-ranging practical skills with digital campaigns, social media and content creation, the trainees go through key Google modules including Search, Ad Words, YouTube and Analytics. Plus we are training them in those professional skills that will help them get their dream digital job. Livity Africa is working with Google and IAB SA to offer every graduate of the programme a paid entry level job or internship. We’re aiming to create a consistent pipeline of capable and employable young talent into brands and agencies.
The programme kicked off in May 2014 in Johannesburg and since then we have seen 100% of the graduates go onto paid internships or entry-level jobs in agencies, brands or organisations.
Digify graduates have begun careers at Native VML, Retroviral, FoxP2, Casson Media, Aqua Agency, iClinic, MTN, Vicinty Media, Hitch Digital , Publicis Machine and African Leadership Academy. Thank you to some of our industry partners who also supported the programme including 42 Engines, Quirk, Native VML, Red Bull, Retroviral, Net#ork BBDO, Mail and Guardian, Red Marketing, Sandton City, Chilladiddo, Shanduka and SEO Tips Spot, mLab Southern Africa, Kit Kat, Nescafé, MTN, Nandos and Mountain Dew.