Live Mag

5 new designers that have captured our attention at SAFW

by: Moroetsana Serame - 2 November 2018

5 new designers that have captured our attention at SAFW

We take a look at some of the Sunglass Hut’s New Talent Search Semi-Finalists As we draw closer to the end of Fashion month and the end of South African Fashion Week (SAFW). We reflect on the new talent search designers who debuted their Autumn/Winter 2019 collections. The talent search was founded in 1998 and...

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The Fashion Month Edition: Five Reasons We Love Red Mos

by: Mamaili Mamaila - 30 October 2018

The Fashion Month Edition: Five Reasons We Love Red Mos

Red Mos Is Mzansi’s Millennial Fashion Fundi We can all agree that social media has brought us way closer to the fashion industry which, at one point, seemed quite far-fetched and overtly exclusive. Of the many new age fashion media creatives, the emergence of fashion content producer, Tshego “Red Mos” Mosiane has managed to pull...

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Puma is trying to open up the industry for everyone

by: Tshepiso Sibeko - 25 October 2018

Puma is trying to open up the industry for everyone

Say hello to the Puma Select Sessions Maintaining a successful brand for generations is not the easiest of tasks. Creating an authentic connection with your customers requires skill and the ability to think outside the box. That is why Puma have created a series called Puma Select Sessions These are info sharing events where experts...

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Converse gets designers to “Start from the Bottom” at the #ChucksFirst fashion show

by: Tshituku Ndadza - 17 August 2018

Converse gets designers to “Start from the Bottom” at the #ChucksFirst fashion show

A celebration of the Chuck Taylor and Converse The #ChucksFirst fashion show was held at Sally Mustang, Kramerville to celebrate the Chuck Taylor All Star. The Start from the Bottom show invited designers Ri.Ch Factory, Gulexy Creations, DEAD.93, Prime Obsession and Rich Mnisi. The designers had to create designs drawing inspiration from the Chucks. They...

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The soft aesthetics of “sad boy” Lorenzo Plaatjies

by: Cole Ndelu - 20 November 2017

The soft aesthetics of “sad boy” Lorenzo Plaatjies

Sometimes, talent trumps everything. Lorenzo Plaatjies is proof of this. The Joburg-based artist, art director and game developer is coming for everything. He is currently in the in the top 10 of Behance’s most appreciated list in the South African creatives category. He also recently collaborated with Mr Price as part of their new T-shirt...

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VOTE FOR YOUR FAV FASHION INFLUENCER

by: admin - 2 November 2017

VOTE FOR YOUR FAV FASHION INFLUENCER

The second phase of the #EditionbyWoolworths campaign that began with a call for aspiring stylists, artists, image makers to enter and become the ultimate fashion influencer for the new Woolworths brand, has finally come to the part where you, the audience, decides whose work truly embodies or best represents Edition, only available at Woolworths. The 15...

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Want to steal their style? Shop the Edition range Part 2

by: admin - 1 November 2017

Want to steal their style? Shop the Edition range Part 2

This group of fashion influencers were challenged to shop the Edition range and style a look or two showcasing their own unique style. If you love the look and want to steal the style, go ahead and hover over the image and shop directly off our pages. And go!  Photographer credit: @lukeswork     Photography...

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Shop the Edition range styled by our fashion influencers Part 1

by: admin - 31 October 2017

Shop the Edition range styled by our fashion influencers Part 1

Our #EditionbyWoolworths fashion influencers beat out more than 700 entries to earn a place as one of the final 15 selected to shop the Edition range and put together a look that best reflects their style. Get inspired and shop their looks straight off the images.  Photographer credit: @jessbinxx   Photographer credit: @kevinradebe    Photographer credit:...

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Fashion Items that have made a huge comeback in 2017

by: Sandile Ngwenya - 13 October 2017

Fashion Items that have made a huge comeback in 2017

From oval shaped sunglasses, fedoras to slip-on loafers, thanks to hipsters items that belonged in your grandmother’s closet have become cool in street fashion. We take a look at 5 items that have made a strong comeback in 2017. The Fanny Pack Originally a waist bag that was used by street vendors and grown-ups with...

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Wanna be part of the #EditionbyWoolworths campaign?

by: admin - 17 August 2017

Wanna be part of the #EditionbyWoolworths campaign?

Designed by Livity Africa’s Live SA and Woolworths, #EDITIONBYWOOLWORTHS is a fashion campaign that will see 30 fashion and lifestyle influencers take part in an exciting two-part programme. Our first hand-selected influencers were tasked with shopping the Edition range and shooting a look that best reflected them. Check out their looks here. Now we’re on the...

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